Newspapers are out of date, slow, uninteresting, and a hassle to read. The list of negative adjectives goes on and on. The list of things newspapers can improve on is simple and also quite long. I would read a newspaper more if it were free, if it wasn't such a hassle to read and if it had more pictures. Let's compare magazines to newspapers for a moment, magazines are simple to read with tons of pictures as well as reporting on news. News papers on the other hand are difficult to open and with few pictures in the whole thing, it is also just grey and black, BORING!! No one likes having to open the paper and fold it together as well as search for your article as if you are Christopher Columbus searching for the new world. It is Tom foolery to expect newspapers to be just handed out for free but with sales doing so terrible what could it hurt?
In order to boost sales newspapers need to start hiring bloggers and having people pay to read their blogs (come get me New York Times or The Oregonian). Blogging is the new, trendy and free way of getting news so it is a real head scratcher why newspapers haven't started to employ bloggers. Newspapers also need to change their look. Long gone are the time of the boring old grey and black huge papers, they need to be smaller, brighter and have a look of a magazine. Magazine sales are doing fine so I'm not sure why newspapers haven't jumped on that bandwagon. The final thing newspapers need to do is give the readers choices on apps. Allow the reader to personalize how they get the news, allow them to choose what journalist they see the most, what topics they see and where in the world the news is happening.
Thursday, October 30, 2014
Wednesday, October 22, 2014
Risk Everything Campaign
This summer was huge for the world of soccer. The World Cup was in Brazil. Not only did nations battle it out but so did the sponsors. Nike and Adidas both came out with new cleats and ad campaigns followed. I have chosen to analyze the Nike campaign. It had a simple name with a huge meaning, Risk Everything. For this campaign they were showing off the new model of Legends, Vapors, Hypervenoms and the cream of the crop the Magista. Like previous World Cup ads this one told a story, had some of the best players and was actually quite long for an advertisement, it ran for 5 minutes and 29 seconds. The cast for this ad was legendary, Cristiano Ronaldo (Portuguese), Wayne Rooney, Zlatan Ibrahimovic, Franck Ribery, Tim Howard, David Luiz, Neymar, Andres Iniesta, Ronaldo (the Brazilian) and even a little cameo from Lebron James. This ad was released on June 9, 2014 and I first saw it on twitter but all throughout the World Cup segments of it would air all over television. Two segment ads were made after this ad almost like sequels.
One technique used in this ad is famous-person testimonial. The characters in this ad are known worldwide and they are constantly under the microscope. When people see their favorite super stars wearing Nike they instantly want that Nike swoosh on their feet and because of that this ad also uses the Bandwagon technique.
This ad definitely tells a story, there are villains and good guys, there is a climax in the story and a happy ending. We see the players go from superstars to being just average Joes because the clones came in and played the game completely perfect but then we learn we don't play the game to be perfect, we play the game to express ourselves and to try new things.
World Cup ads usually have the same general idea behind it; show off the new cleats and have super stars of past and present (see adidas +10 ad of 2006 link below). This ad had a target market of soccer fanatics specifically between the ages of 13-27. That age group was their target market for for two reasons; players older than that generation are used to a different style of soccer cleat, usually black, no fancy high tops of bright colors and players younger than that group are to young to care what players are wearing what cleats, they just want a pair that fits them. This ad did have a new factor to it, animation. This ad really really made you feel like you were watching a movie; constantly being entertained and constantly wondering what will happen next. Unlike previous ads though, this one made fun of the superstars. I would not call it offensive but more like having a laugh with the characters. When the players were pushed out of the game because of the clones they took up day jobs that ranged from hair dressers to fishermen, each characters job was chosen because of their personality.
As great as this campaign is with all the intriguing story lines, superstars and displaying its products it definitely has its flaws. All but one of the players that took part in the campaign actually played terrible in the tournament or didn't even qualify. The one player who had a good tournament was none other than America's very own Tim Howard. Cristiano Ronaldo's, Wayne Rooney's and Andres Iniesta's teams did not make it out of their groups even though they were all heavy favorites to move on. Zlatan Ibrahimovic and Fanck Ribery didn't even play in the tournament. The Brazilian boys had decent tournaments until they were completely destroyed by eventual champions Germany (Germany 7 Brazil 1) leaving a terrible taste in everyones mouth. To add insult to injury the two teams in the final were sponsored by Adidas and three of the four players that received an individual award was sponsored by Adidas. The one shining moment was that the winning goal in the final was scored by Mario Goetze who wears the Magistas. According to adage.com Nike's two campaigns were the most viewed throughout the whole tournament. Adage also said that companies are now focusing on the quality of the campaign and making the campaigns tell stories. World Cup ads had 30% more online views than the ads during the Super Bowl but that comes down to the fact that the World Cup is a month long and is also a sport that is watched worldwide.
Ever since seeing this campaign all I have wanted is a pair of Magistas. My brother and I drool over them when we see other players stepping onto the field with them. Those cleats are all that players are talking about. My brother actually purchased a pair of Hypervenoms and says that he loves them. I will always tell people to buy Nike cleats if possible.
The fact that Nike was able to put out two world class campaigns for this tournament just shows how dedicated they are to ruling the sports world. The other ad is called winner stays and just like this ad has a storyline along with the best players in the world. I like the Risk Everything campaign more though because of the animation and the story. Not only Nike have these ads online but they also made futsal tournaments around the world all tied to this campaign. My brother actually made the futsal field in Portland Oregon that was in the middle of the Willamette River. Nike knew that since they were not a sponsor of the World Cup they would have to get their products in a different way and they certainly succeeded.
Before researching this campaign I had no idea that the futsal tournaments were played worldwide, I only thought it was in Portland. I also had no idea how many more views World Cup ads get compared to Super Bowl ads
Adidas +10 Nike Risk Everything AdAge Article
Nike Winner Stays Social Bakers article Newscred article
One technique used in this ad is famous-person testimonial. The characters in this ad are known worldwide and they are constantly under the microscope. When people see their favorite super stars wearing Nike they instantly want that Nike swoosh on their feet and because of that this ad also uses the Bandwagon technique.
This ad definitely tells a story, there are villains and good guys, there is a climax in the story and a happy ending. We see the players go from superstars to being just average Joes because the clones came in and played the game completely perfect but then we learn we don't play the game to be perfect, we play the game to express ourselves and to try new things.
World Cup ads usually have the same general idea behind it; show off the new cleats and have super stars of past and present (see adidas +10 ad of 2006 link below). This ad had a target market of soccer fanatics specifically between the ages of 13-27. That age group was their target market for for two reasons; players older than that generation are used to a different style of soccer cleat, usually black, no fancy high tops of bright colors and players younger than that group are to young to care what players are wearing what cleats, they just want a pair that fits them. This ad did have a new factor to it, animation. This ad really really made you feel like you were watching a movie; constantly being entertained and constantly wondering what will happen next. Unlike previous ads though, this one made fun of the superstars. I would not call it offensive but more like having a laugh with the characters. When the players were pushed out of the game because of the clones they took up day jobs that ranged from hair dressers to fishermen, each characters job was chosen because of their personality.
As great as this campaign is with all the intriguing story lines, superstars and displaying its products it definitely has its flaws. All but one of the players that took part in the campaign actually played terrible in the tournament or didn't even qualify. The one player who had a good tournament was none other than America's very own Tim Howard. Cristiano Ronaldo's, Wayne Rooney's and Andres Iniesta's teams did not make it out of their groups even though they were all heavy favorites to move on. Zlatan Ibrahimovic and Fanck Ribery didn't even play in the tournament. The Brazilian boys had decent tournaments until they were completely destroyed by eventual champions Germany (Germany 7 Brazil 1) leaving a terrible taste in everyones mouth. To add insult to injury the two teams in the final were sponsored by Adidas and three of the four players that received an individual award was sponsored by Adidas. The one shining moment was that the winning goal in the final was scored by Mario Goetze who wears the Magistas. According to adage.com Nike's two campaigns were the most viewed throughout the whole tournament. Adage also said that companies are now focusing on the quality of the campaign and making the campaigns tell stories. World Cup ads had 30% more online views than the ads during the Super Bowl but that comes down to the fact that the World Cup is a month long and is also a sport that is watched worldwide.
Ever since seeing this campaign all I have wanted is a pair of Magistas. My brother and I drool over them when we see other players stepping onto the field with them. Those cleats are all that players are talking about. My brother actually purchased a pair of Hypervenoms and says that he loves them. I will always tell people to buy Nike cleats if possible.
The fact that Nike was able to put out two world class campaigns for this tournament just shows how dedicated they are to ruling the sports world. The other ad is called winner stays and just like this ad has a storyline along with the best players in the world. I like the Risk Everything campaign more though because of the animation and the story. Not only Nike have these ads online but they also made futsal tournaments around the world all tied to this campaign. My brother actually made the futsal field in Portland Oregon that was in the middle of the Willamette River. Nike knew that since they were not a sponsor of the World Cup they would have to get their products in a different way and they certainly succeeded.
Before researching this campaign I had no idea that the futsal tournaments were played worldwide, I only thought it was in Portland. I also had no idea how many more views World Cup ads get compared to Super Bowl ads
The Magistas were worn by Mario Gotze who scored the winning goal in the final
Neymar wearing the Hypervenoms
Raphael Varane wearing the Legends
Claudio Marchisio wearing the Vapors
Adidas +10 Nike Risk Everything AdAge Article
Nike Winner Stays Social Bakers article Newscred article
Friday, October 17, 2014
Week 3 blog
Social media is changing the game. It no longer is a way to stay connected with your friends. Now a big part of social media is advertising. On twitter I looked at +SoccerBible and was instantly able to read up on soccer cleat reviews and see all the new cleats that are coming out. It gives me an update on what players are wearing what cleats, if a company is coming out with a new cleat and it also shows training gear such as dri-fit shirts or t shirts. When I am looking to purchase a new pair of cleats a review of it is just a few clicks away. The target audience for @soccerbible is definitely a small niche market. It is intended for soccer players and also a group inside of soccer players called "boot nerds". A boot nerd is someone who has a passion for cleats and soccer as a culture. +SoccerBible is definitely succeeding in reaching its target market, a lot of boot nerds are on twitter and instagram.
My favorite concept from WWGD is "make absolutely certain that you have a great product or service. make absolutely certain you have great customer service." If your product sucks no one is going to want it obviously. If your employees are dicks no one is going to want to use your company. Every time I go to Nike the employees always help me out with finding clothes and shoes and I also love the products nike puts out. Nike is able to stand out through the clutter with products because they are always improving and making new products. Their ads also are awesome. Their ad campaign during the world cup was legendary. I still watch it now.
My favorite concept from WWGD is "make absolutely certain that you have a great product or service. make absolutely certain you have great customer service." If your product sucks no one is going to want it obviously. If your employees are dicks no one is going to want to use your company. Every time I go to Nike the employees always help me out with finding clothes and shoes and I also love the products nike puts out. Nike is able to stand out through the clutter with products because they are always improving and making new products. Their ads also are awesome. Their ad campaign during the world cup was legendary. I still watch it now.
Thursday, October 9, 2014
week 2 forum
Twitter, one of the greatest inventions of this generations in my view. It allows me to connect with celebrities that I have no chance of ever meeting. I am a firm believer that I have attached the greatest tweet ever composed. Someone finally put Kim Kardashian in her place and it just had to be the late Robin Williams! My favorite twitter accounts are +Josh Elkin, he is a member of Epic Meal time and and has changed the food game and the general concept of a cook book. Another great twitter site is @timbersarmy they constantly are tweeting about how garbage our rivals or how stupid refs are. My third favorite twitter site is bleacher report. BR reports not just on the action in sports but also the emotional side which i believe goes unnoticed by the public.
Twitter allows people to stay up to date on sports and celebrities but it also allows people to start a revolution. At my old highschool kids used a hashtag to get national recognition. The school was not allowing student athletes to wear pink during October so students started #pink4canby and the administration along with many many other people took notice. News teams came from all over to report on the issue. Back before twitter the issue would never been able to catch fire the way it did. We are definitely in a special time with the world at our finger tips.
My book WWGD is being shipped to me so I am unable to answer the question regarding the book. In his video Jeff Jarvis answers the question that there is junk on the internet. And I completely agree with that. Junk is the reason why the internet is so great. Where else can I find a picture of Wiz Khalifa and Kanye West making out?
https://pbs.twimg.com/media/Bu7dy_iCIAAj0rU.jpg
Twitter allows people to stay up to date on sports and celebrities but it also allows people to start a revolution. At my old highschool kids used a hashtag to get national recognition. The school was not allowing student athletes to wear pink during October so students started #pink4canby and the administration along with many many other people took notice. News teams came from all over to report on the issue. Back before twitter the issue would never been able to catch fire the way it did. We are definitely in a special time with the world at our finger tips.
My book WWGD is being shipped to me so I am unable to answer the question regarding the book. In his video Jeff Jarvis answers the question that there is junk on the internet. And I completely agree with that. Junk is the reason why the internet is so great. Where else can I find a picture of Wiz Khalifa and Kanye West making out?
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