Social media is changing the game. It no longer is a way to stay connected with your friends. Now a big part of social media is advertising. On twitter I looked at +SoccerBible and was instantly able to read up on soccer cleat reviews and see all the new cleats that are coming out. It gives me an update on what players are wearing what cleats, if a company is coming out with a new cleat and it also shows training gear such as dri-fit shirts or t shirts. When I am looking to purchase a new pair of cleats a review of it is just a few clicks away. The target audience for @soccerbible is definitely a small niche market. It is intended for soccer players and also a group inside of soccer players called "boot nerds". A boot nerd is someone who has a passion for cleats and soccer as a culture. +SoccerBible is definitely succeeding in reaching its target market, a lot of boot nerds are on twitter and instagram.
My favorite concept from WWGD is "make absolutely certain that you have a great product or service. make absolutely certain you have great customer service." If your product sucks no one is going to want it obviously. If your employees are dicks no one is going to want to use your company. Every time I go to Nike the employees always help me out with finding clothes and shoes and I also love the products nike puts out. Nike is able to stand out through the clutter with products because they are always improving and making new products. Their ads also are awesome. Their ad campaign during the world cup was legendary. I still watch it now.
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